A Year of Keith Olbermann
IN THE 14 Months since Keith Olbermann returned to ESPN, he has angered some of the network’s league partners, like the NFL, with his strong commentaries. For a full year, his show frustratingly bounced around ESPN’s schedule. The producer to whom he originally was assigned, Jamie Horowitz, left for NBC during the summer.
But to the surprise of some, who predicted that Olbermann would wear out his welcome quickly, the on-air host and his ESPN bosses seem happy with his return to cable sports. Last month, ESPN moved Olbermann’s show to anchor its ESPN2 afternoon slot. Since its Sept. 8 debut in the 5 p.m. ET time slot, Olbermann’s 13 shows have averaged 205,000 viewers, which is in line with ESPN2’s afternoon schedule and up 61% from College Football Live, which was in that time slot last year.
-John Ourand, Sports Business Daily, 10-6-2014